zaterdag 28 augustus 2010

Pendulum

 And so it begins. A mournful horn and an elfin tinkle give way to a martial, string-stabbed intro of Danny Elfman, nay, John Williams-level portentousness. These beats, it promises, are going to be planetary in scope. Space-time-fabric-warping in the massiveness of their farcicality. And from the second the utterly redonkulous throb, swagger and cat-and-mouse build-and-drop of the strutting ‘Genesis’ kicks in, our hopes are totally fulfilled.
Well, until about the point of ‘Set Me On Fire’ (four tracks in). We came prepped for fun, but we’re forced to admit that, like running a marathon dressed as a Womble, Pendulum just aren’t that much of a giggle in the long-term.

What is The Pendulum Formula? Why are they eating worlds while, say, Hadouken! eat Super Noodles? Well… draw close. The fantastically clever blueprint they’ve hit upon is to totally cool-proof themselves by never having been remotely fashionable in the first place. To say their kind of drum’n’bass sounds horrifically dated is a bit like saying skiffle’s not really where it’s at. They’ve then nitro-boosted their reptile-brain beat appeal
by bolting on the sort of faux-heavy emotional wallowing formerly proffered by the nu-metal likes of Papa Roach and yes, Linkin Park (see ‘Crush’). And so, the tribe-crossing bosh appeal that fuels the main case for Pendulum; that there must be something in a band that all genres of music fans like to go mental to in a field.

Thing is though, if you’re not park-bound, the flail-worthy likes of the (yes) Liam Howlett-featuring ‘Immunize’ diminish in stature. It drives up, drops out, comes back in again. And then it just… goes on. There’s little, for all the grandstanding, that stands out. And when something does, as on the Balearic pace-change of ‘The Island Pt 1: Dawn’, Swire whispering sweatily in your ear, “What are you waiting for?/Just surrender here tonight,” you rather wish it would fade away again.

The problem with trying to listen to Pendulum is that where their predecessors The Prodigy made the perfect dance-rock crossover simply by treating dance music like it was punk rock, plugging into the ravening, rabid monomania behind both, Pendulum weave an itchy and uncomfortable patchwork of the two. ‘Immersion’ is less fun, harder work than ‘In Silico’. It feels like Pendulum are trying to be more than an anonymous CD you put on at a party when everyone’s too boxed to DJ any more. They shouldn’t.

Still, it’d be great to go mental to in a field at 4am. It’s just that like a torn tent or an empty gas canister, you’d leave it there without further thought at the end of the weekend.

Top 200 Electronic Hits

Max CPC ($)    Avg CPC ($)    Keyword
520.52    97.44    domains yahoo
418.63    79.81    domain name yahoo
145.71    68.91    dc hair laser removal washington
119.63    66.15    law lemon wisconsin
135.94    51.14    hair removal washington dc
493.73    41.97    domain registration yahoo
262.02    40.36    benchmark lending
438.23    38.05    domain yahoo
330.50    37.86    yahoo web hosting
121.86    37.29    hair laser removal virginia
121.27    36.59    peritoneal mesothelioma
46.38    36.55    ca lemon law
81.58    34.13    best buy gift card
96.87    31.10    adverse credit remortgage
234.33    30.98    mesothelioma information
48.68    29.77    law lemon ohio
54.31    29.34    att call conference
83.22    29.10    insurance medical temporary
82.33    28.95    illinois law lemon
82.33    28.78    mesothelioma symptoms
60.86    28.51    angeles drug los rehab
36.88    28.26    personal injury solicitor
101.30    28.23    att go
61.47    28.03    accident car florida lawyer
159.00    27.11    google affiliate
90.48    27.11    at t wireless
172.60    26.31    100 home equity loan
46.72    26.28    mcsa boot camp
40.18    26.19    anti spam appliance
93.12    26.17    adverse remortgage
37.33    26.00    chicago hair laser removal
53.70    25.98    att conference
101.26    25.84    at and t
102.52    25.45    laser hair removal maryland
123.04    25.15    mesothelioma
74.66    24.88    buy gift card
114.88    24.80    mesotheloma
41.70    24.52    student loan consolidation program
58.70    24.45    california law lemon
112.22    24.30    event management security
129.13    24.15    canada personals yahoo
62.11    24.15    orlando criminal attorney
41.59    23.78    uk homeowner loans
48.65    23.71    vioxx lawsuit
27.80    23.55    compare life assurance
73.41    23.34    criminal defense federal lawyer
141.00    23.29    american singles
73.70    23.09    federal criminal defense attorney
34.61    23.07    laser hair removal manhattan
102.69    23.03    att prepaid wireless
170.89    23.00    fortis health insurance temporary
39.31    22.93    miami personal injury lawyer
37.79    22.75    hair removal chicago
69.09    22.74    at and t cell phones
37.59    22.61    refinance with bad credit
103.19    22.47    malignant mesothelioma
63.95    22.45    lease management software
169.05    22.34    primary pulmonary hypertension
37.77    22.27    miami personal injury attorney
53.88    22.24    anti spam lotus notes
31.56    22.23    life insurance quotes
105.05    21.91    egg credit
39.25    21.80    anti spam exchange server
65.98    21.77    lemon law
193.39    21.67    google adsense
33.09    21.67    best consolidation loan student
34.22    21.63    refinance with poor credit
77.44    21.49    employee leasing
34.61    21.36    student loan consolidation center
40.45    21.35    buyer mortgage note
57.49    21.34    federal student loan consolidation
55.24    21.33    symptoms of mesothelioma
30.51    21.31    city hair laser new removal york
133.02    21.20    att wireless com
30.03    21.15    san diego dui lawyer
66.79    21.14    indiana law lemon
58.27    21.10    law lemon michigan
70.76    20.80    angeles criminal defense los
27.42    20.80    refinancing with poor credit
106.26    20.64    home equity loan
41.31    20.64    action class lawsuit vioxx
32.65    20.49    term life assurance
42.74    20.47    e loan
63.54    20.46    celebrex lawyer
71.38    20.37    vasectomy reversal
56.24    20.36    mortgage rates refinancing
47.61    20.28    attorney law lemon
36.13    20.28    consolidate student loans
36.88    20.17    home equity loans
50.75    20.11    mesothilioma
43.02    19.99    new york personal injury lawyer
27.42    19.98    home equity loan rates
32.22    19.97    auto insurance quotes
64.02    19.93    georgia law lemon
37.31    19.90    homeowner loans
27.03    19.73    equity loan rates
61.52    19.68    administration lease software
100.26    19.63    egg credit card
31.75    19.58    student consolidation loans
65.83    19.55    microsoft anti spam

Max CPC ($)    Avg CPC ($)    Keyword
46.34    19.41    mesothelioma prognosis
53.36    19.29    second mortgages
31.54    19.26    21 auto century insurance
64.73    19.25    employee florida leasing
52.18    19.21    federal consolidation loan
101.30    19.17    equity loan
27.88    19.14    personal injury attorney colorado
52.56    19.03    accident lawyer michigan
30.22    19.02    refinancing with bad credit
28.78    19.02    home equity line of credit rates
45.11    19.01    federal consolidation
62.95    18.96    non profit debt consolidation
61.58    18.95    pay per click affiliate
47.84    18.86    city hair new removal york
107.72    18.85    acid reflux disease diet
52.63    18.77    refinance poor credit
36.45    18.75    equity loans
36.00    18.73    student loan consolidate
32.77    18.60    consolidate loans
33.40    18.51    secured loans
30.78    18.49    criminal lawyer new york
51.00    18.43    affiliate per click
33.06    18.29    chicago personal injury lawyer
25.19    18.29    los angeles dui lawyer
110.73    18.19    att prepaid
63.95    18.10    angeles criminal defense lawyer los
27.37    18.04    critical illness insurance life
40.00    18.03    irs lawyer tax
33.77    18.03    laser hair removal new york
66.00    18.02    comcast high speed
240.78    17.98    personal yahoo
57.77    17.78    san diego dui attorney
60.49    17.77    michigan personal injury
36.93    17.73    automobile law lemon
33.22    17.66    cheap insurance life term
45.38    17.52    home loans refinancing
30.44    17.51    consolidate college loans
39.22    17.45    cheap life insurance
32.06    17.38    vioxx law suit
38.36    17.32    student loan refinance
62.47    17.30    car hire alicante spain
57.56    17.28    tax attorney
31.37    17.28    refinancing my home
51.18    17.24    criminal dallas lawyer
31.46    17.24    line of credit home equity
26.44    17.23    litigation vioxx
56.43    17.20    at and t phones
44.22    17.15    criminal defense attorney los angeles
25.86    17.14    commodity online trading
26.48    17.13    home equity rates
190.41    17.12    adsense
36.81    17.12    law lemon mass
65.76    17.11    equity home
39.70    17.10    arizona law lemon
40.84    17.09    child molestation attorney
31.40    17.09    home line of credit
54.56    17.06    alicante car rental spain
70.37    17.03    attorney defense federal
53.29    17.02    san diego criminal attorney
42.50    16.79    injury lawyer new york
37.52    16.78    attorney injury new personal york
89.97    16.77    at and t mobile
104.55    16.72    pleural mesothelioma
80.62    16.61    augmentation breast diego san
56.20    16.61    home equity poor credit
83.55    16.60    health insurance temporary
62.43    16.60    compensation mesothelioma
33.00    16.60    21st century insurance
47.65    16.52    cheap insurance medical
53.95    16.51    angeles criminal lawyer los
31.65    16.49    low cost term life insurance
37.43    16.48    home refinance loans
48.20    16.45    eloan
33.93    16.44    life insurance quote
25.06    16.39    cheap life assurance
46.13    16.33    125 equity loan
32.22    16.32    anti spam exchange
32.09    16.31    credit equity home line
103.44    16.30    att go phone
46.72    16.30    dui florida lawyer
37.97    16.27    hair removal new york
20.14    16.22    vioxx class action suit
31.32    16.14    merchant account international
25.98    16.11    vioxx class action
48.31    16.10    125 home equity loan
44.40    16.10    life insurance quote online
47.36    16.09    consolidation loan
32.15    16.04    equity line of credit
26.31    16.02    carolina law lemon north
25.97    16.02    equity rates
52.70    15.87    direct home insurance line
30.84    15.86    angeles attorney los tax
35.29    15.85    credit home line
35.04    15.81    term insurance
34.93    15.81    auto insurances
61.54    15.80    debtfreedirect
27.77    15.80    refinance comparison
49.97    15.77    acid reflux treatment
46.72    15.77    bad credit mortgage refinance
42.56    15.73    college loan refinance
520.52 97.44 domains yahoo
418.63 79.81 domain name yahoo
145.71 68.91 dc hair laser removal washington
119.63 66.15 law lemon wisconsin
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262.02 40.36 benchmark lending
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121.86 37.29 hair laser removal virginia
121.27 36.59 peritoneal mesothelioma
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81.58 34.13 best buy gift card
96.87 31.10 adverse credit remortgage
234.33 30.98 mesothelioma information
48.68 29.77 law lemon ohio
54.31 29.34 att call conference
83.22 29.10 insurance medical temporary
82.33 28.95 illinois law lemon
82.33 28.78 mesothelioma symptoms
60.86 28.51 angeles drug los rehab
36.88 28.26 personal injury solicitor
101.30 28.23 att go
61.47 28.03 accident car florida lawyer
159.00 27.11 google affiliate
90.48 27.11 at t wireless
172.60 26.31 100 home equity loan
46.72 26.28 mcsa boot camp
40.18 26.19 anti spam appliance
93.12 26.17 adverse remortgage
37.33 26.00 chicago hair laser removal
53.70 25.98 att conference
101.26 25.84 at and t
102.52 25.45 laser hair removal maryland
123.04 25.15 mesothelioma
74.66 24.88 buy gift card
114.88 24.80 mesotheloma
41.70 24.52 student loan consolidation program
58.70 24.45 california law lemon
112.22 24.30 event management security
129.13 24.15 canada personals yahoo
62.11 24.15 orlando criminal attorney
41.59 23.78 uk homeowner loans
48.65 23.71 vioxx lawsuit
27.80 23.55 compare life assurance
73.41 23.34 criminal defense federal lawyer
141.00 23.29 american singles
73.70 23.09 federal criminal defense attorney
34.61 23.07 laser hair removal manhattan
102.69 23.03 att prepaid wireless
170.89 23.00 fortis health insurance temporary
39.31 22.93 miami personal injury lawyer
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69.09 22.74 at and t cell phones
37.59 22.61 refinance with bad credit
103.19 22.47 malignant mesothelioma
63.95 22.45 lease management software
169.05 22.34 primary pulmonary hypertension
37.77 22.27 miami personal injury attorney
53.88 22.24 anti spam lotus notes
31.56 22.23 life insurance quotes
105.05 21.91 egg credit
39.25 21.80 anti spam exchange server
65.98 21.77 lemon law
193.39 21.67 google adsense
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77.44 21.49 employee leasing
34.61 21.36 student loan consolidation center
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133.02 21.20 att wireless com
30.03 21.15 san diego dui lawyer
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70.76 20.80 angeles criminal defense los
27.42 20.80 refinancing with poor credit
106.26 20.64 home equity loan
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63.54 20.46 celebrex lawyer
71.38 20.37 vasectomy reversal
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36.13 20.28 consolidate student loans
36.88 20.17 home equity loans
50.75 20.11 mesothilioma
43.02 19.99 new york personal injury lawyer
27.42 19.98 home equity loan rates
32.22 19.97 auto insurance quotes
64.02 19.93 georgia law lemon
37.31 19.90 homeowner loans
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100.26 19.63 egg credit card
31.75 19.58 student consolidation loans
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53.36 19.29 second mortgages
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52.18 19.21 federal consolidation loan
101.30 19.17 equity loan
27.88 19.14 personal injury attorney colorado
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30.22 19.02 refinancing with bad credit
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62.95 18.96 non profit debt consolidation
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